HANDLOOM: An Indian Heritage

The texture. The feel . The intricacy. The rawness. The lines. The symmetry. The skilful hands. The story behind each woven gorgeous sari. The love. The passion . The passing on a tradition and many such qualities down the list is what a handloom textile feels like. From pashmina to kanchivaram silk , from cotton to linen, all have a different feel, all have a different say. This love for handloom textile is never ending.

India being blessed with cultural diversity, it brings with it the same variety in handloom textiles as well. The climate, geographical condition also influences the textile as the fibres are sourced from the flora and fauna of that place. Banarsi from weaver's heritage Banaras, Kanchivaram silk from silk city Kanchivaram, cotton from Maheswari , Chandheri from Madhya Pradesh, Muga silk from Assam are some of the finest and world famous examples of textiles and its relation with places. The unique beauty of a place is well reflected in their textiles too. But to our disappointment, this industry is getting exploited, shutting down as the artisans are not able to earn enough for a good livelihood despite of their hardwork. Sadly, if it continues to happen, the loss of invaluable textile traditions, skill and knowledge will be inevitable and irreversible. Hence, Indian august believes that your love towards this industry should be shown not just by appreciating its beauty but also by wearing it in daily life, thus helping in upbringing the industry. It's not yet late, let's buy handloom fabric online from Indian August and contribute our love and help towards this beautiful heritage industry.

Also many designers have come up with a new touch to the handloom industry. Its far more than saris . The artist of this upgrading handloom also have to not only go in for design and technological upgrades,but also they have to make a wider range of products available widely in the country. This is what Indian august is also doing. Go online and check not just the pure cotton and silk fabrics but also the rest of the heritage products.